Archive : June 23, 2014

Google Places is now Google My Business, MInneapolis SEO

Visual Web Group understands that Minneapolis SEO (search engine optimization) is vital to having your Minneapolis-area business or organization easily found when people do an online search using keywords that match what you do and/or offer.

The world famous search engine Google—the major way people find things on the Internet— continues to adapt and evolve its offerings to stay on the cutting edge of the online world we live in. Just recently, Google Places, which listed local businesses, combined with Google+ pages—a streamlining of sorts.

minneapolis_seoNow on Google you’ll see “Google My Business,” which is a new dashboard feature to make it easier for companies and their customers to be easily found online through a Google search. Using simple actions like “Get on the map” or “Be found across devices,” Google has simplified the process to maximize a company’s reach online.

How many of you have ever said, “Let me Google that!” Today, that’s a common phrase used when people want to look information up online, and find out details about businesses, such as their nearby locations, phone number(s), and business hours.

Google is trying to make it easier for businesses to manage their online presence from one place, giving owners and employees an easier way to make sure posted information is up-to-date and correct. Through Google My Business, owners and/or employees can edit business info, share updates with customers, and get insights on how people find the business online. There’s a Google My Business app, too, so you can do everything from your phone or tablet.

Google My Business complements your existing website by giving your business a public identity and presence on Google. The information you provide about your business can appear on Google Search, Maps and Google+. You’re also able to see and respond to people’s reviews of your business.

So, if you used to use either Google Places for Business or Google+ to get the word out about your business, now it’s all combined into Google My Business, and accounts have been upgraded to the new offering.

Just like Google keeps re-inventing itself to stay current, Visual Web Group, a Minneapolis SEO provider, does as well. If and when you’re frustrated with your website not showing up on the “first page” of search engines like Google, contact Visual Web Group to manage your Google My Business account and do the necessary “behind-the-scenes” work to ensure your company’s visibility online.